Being a teenager is amazing, the world opens up to new possibilities, you start to form your own valuable opinions, you are your own person, so why do so many skincare companies still talk to us in a singular (and sometimes patronising) fashion about skincare? Over...

With 1 in every 5 children affected by Eczema we understood that we were not alone when our son developed this condition. Eczema – as I soon found out – comes from a Greek word ‘to boil’ and is used to describe red, dry and itchy skin that can sometimes become...

Skincare and lifestyle changes you can actually achieve. I’ve often compared changing my skincare routine to dumping an ex boyfriend and finding a new partner. You know that what your doing isn’t right anymore but the routine of it is comfortable and you’ll change it...

Launching a new brand in any market is a complex operation. You have to identify your target customers, consider their wants and needs, think about what’s important to you as the brand custodians and deliver something that combines aspiration, inspiration and often a...

Truly natural waterless beauty brand - Vemel - has something to say and it’s No to H2O! Why? Surely we should be taking every chance to add water into our lives right? Well maybe not as we know it, explains Agi Miel Co-founder of Vemel, “The beauty industry is a...