Our Story

The journey to Vemel Skincare began with personal battles: my struggle with severe endometriosis, witnessing my son suffer from severe eczema, and supporting my mum through her fight with breast cancer. These experiences made me acutely aware of the importance of what we put on our bodies, just as much as what we put inside them.

Vemel is more than just skincare. It’s a luxurious lifestyle brand dedicated to delivering exceptional results using the finest nature-derived ingredients. We honor the connection between our loved ones and our planet, striving for the brightest future possible.

Agi Miel founder of Vemel

Honesty & Transparency

The whole ethos of our brand is based around honesty.

At the core of our brand ethos is a commitment to honesty and transparency. We aim to empower consumers to make informed choices about their exposure to toxic ingredients in skincare. With your well-being in mind, we use only the purest, most potent, and purposeful ingredients in our products. To further support this commitment, we have designed our labels to be simple, clear, and transparent. This is why we list our ingredients using common English names, ensuring that you know exactly what you’re putting on your skin. At Vemel, trust begins with clarity, and we are dedicated to providing you with the information you need to make conscious skincare choices.

Vemel Wonder Balm Product
Vemel natural, waterless range of skincare cosmetics

Our Philosophy on Scent

At Vemel, we are dedicated to scenting our skincare products with raw natural ingredients only. After consulting with leading industry assessors, we have chosen to exclude essential oils and synthetic perfumes from our formulations. Despite their popularity, essential oils and perfumes are classified as skin irritants and can lead to skin sensitivities and even cause allergic reactions. Our commitment is to provide gentle, effective skincare without compromising on safety or purity. By using only raw natural ingredients, we ensure that our products are as kind to your skin as they are to the environment. With Vemel, you can trust that every product is crafted with the utmost care, free from unnecessary additives, and designed to nurture your natural beauty.

Our Commitment to Sustainability

At Vemel Skincare, we passionately uphold environmental consciousness and radical sustainability while delivering exceptional results for your skin. We take pride in being a plastic-free brand. Our outer packaging is fully biodegradable, and devoid of plastic/laminated coatings, and our inks are also biodegradable and vegan.

Our Story - Miel Family Photo
Our Story - Vemel brand of natural skincare

Receiving recognition for our dedication, not only through awards but also from your ongoing support, motivates us to continue striving for excellence. Your trust and encouragement inspire us to continually innovate in clean, transformative skincare. Additionally, we have consciously chosen not to use essential oils in any of our products due to their known toxicity to aquatic life and lasting impacts on marine ecosystems.

We are dedicated to creating a brand that respects and protects our planet.

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