Our Story

At Vemel we believe luxury results driver skincare should be powered by Nature!

Inspired by our desire for powerful results for all skin types including even the most sensitive skin, our WATERLESS products are formulated with 100% active ingredients (organic/natural/wildcrafted), free from preservatives, toxic or synthetic ingredients as well as free from common skin irritants like perfume, essential oils and alcohols.

The whole ethos of our brand is based around honesty. Our labels are simple, clear and transparent, our ingredients are listed in common English names. Our carefully selected ingredient list doesn’t claim to rewind time; instead to preserve youth.

All our products are manufactured in-house in the heart of Berkshire, England.


Agi Miel founder of Vemel

Honesty & Transparency

The whole ethos of our brand is based around honesty.


The whole ethos of Vemel brand is based around honesty. We want to help consumers make a conscious choice towards reducing their chemical intake and we are committed to using only the purest, most potent food grade ingredients. With you in mind, we designed our labels to be simple, clear and transparent. Our brand is both gender and age neutral to be used freely by the whole family.

Vemel Wonder Balm Product
Vemel natural, waterless range of skincare cosmetics

All our products are mildly scented only with raw natural ingredients. At Vemel, we strongly believe that perfumes have no place in skin care. “So why don’t we use natural essential oils,” you may ask? Working alongside leading industry assessors we have decided to say “NO” to the use of essential oils in all of our formulations as they are regarded as being skin irritants that can lead to allergic reactions.

Vegan Approved Seal

Commitment to Our Planet

Our brand is 100% plastic free which includes all aspects of our packaging. We have chosen to use aluminium screw caps for our serums and only offer a pipette for the first order. We ask our customers to re-use the pipette for future purchases. We believe in helping our planet by creating as little waste as possible.

Our Story - Miel Family Photo
Our Story - Vemel brand of natural skincare

The smooth and luxurious feel of every cosmetic box that you hold is because of a clear plastic outer coating known as ‘lamination’. Vemel have said “NO,” to this, as it prevents all boxes from being recycled. We have also made a conscious decision to use no outer packaging on some of our product range where we felt this viable. Our glass jars and bottles come from partly recycled glass and are fully recyclable, along with all our biodegradable packaging. We are however continuously on the look out to further improve the recycled content of all our packaging.

We also made a conscious decision not to use essential oils in any of our products as it is widely known they are toxic to aquatic life and can have long lasting impacts on marine ecosystems.” We are committed to creating a brand that is mindful to our planet!

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