OUR STORY
Vemel was born from a deeply personal journey – one that ignited an unwavering commitment to purity, efficacy, and integrity in skincare. My own battle with severe endometriosis, my son’s struggle with eczema, and my mother’s fight with breast cancer led me to question the hidden toxins in everyday skincare. I realised that what we apply to our skin matters just as much as what we consume, and this revelation set the foundation for Vemel.
But Vemel is more than just skincare – it’s a movement. A dedication to harnessing the power of nature and biotechnology to create potent, results-driven formulations that respect both your skin and the planet.
RADICAL TRANSPARENCY: NO HIDDEN INGREDIENTS
We believe skincare should be easy to understand. That’s why our labels are clear, honest, and free from misleading jargon – listing ingredients in common English so you know exactly what you’re putting on your skin.
At Vemel, we never hide behind greenwashing or industry loopholes. Instead, we empower you with knowledge, so you can make informed, conscious skincare choices.
WHY WE’RE WATERLESS
Water is the most common ingredient in skincare—but not in ours. At Vemel, we remove water to increase potency, ensuring every drop is packed with active ingredients that truly benefit your skin.
Our undiluted formulations mean no synthetic preservatives, no unnecessary fillers—just pure, highly concentrated plant and biotech-powered actives.
OUR PHILOSOPHY ON SCENT
Scented skincare is often filled with irritants like essential oils and synthetic perfumes, which can trigger sensitivities and disrupt the skin barrier. That’s why we take a different approach.
Instead of masking our products with artificial fragrance, we let the raw beauty of nature shine. Each formulation carries the naturally uplifting aromas of botanicals—from tangy, sweet fruit extracts to delicate floral notes—crafted solely from the ingredients themselves.
This ensures that every product is gentle, pure, and as kind to your skin as it is to the planet, without compromising on the sensorial experience.
SUSTAINABILITY BEYOND THE LABEL
True sustainability isn’t just about recyclable packaging—it’s about a commitment to reducing waste, protecting ecosystems, and making conscious choices at every level.
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Plastic-Free & Biodegradable – From outer packaging to inks, every element is designed to leave no trace.
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Ocean-Safe Formulations – We refuse to use essential oils, knowing their toxic impact on marine life.
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Small-Batch Craftsmanship – Locally made in the UK to ensure freshness, quality, and minimal environmental impact.
We don’t just claim to be sustainable – we live it.