Our Story

Why Vemel was born.

Welcome to Vemel the home of truly natural waterless skincare, manufactured in the heart of Berkshire, England.

Vemel was born as an antidote to the chemical overload that we find in our every-day lives in our quest to help our children who suffered for years with eczema related skin conditions and allergies.

We believe that by reducing the chemicals that we absorb on a daily basis we can make long terms benefits to our overall health.

Agi Miel founder of Vemel

What is different about Vemel?

Peeling back the labels on all the beauty products in our home was an epic eye opener for us. The beauty industry has simply lost its connection with what really nourishes us and instead replaced it with 95% water, preservatives and synthetics. Our approach to this has been to create a Truly Natural skincare range and Waterless has been the key to this discovery. Water, along with emulsifiers which are needed to allow water to penetrate the skin, breed bacteria. Without water we simply don’t require any preservatives, emulsifiers or chemicals of any kind. This allows our whole range of cosmetics to be made solely of 100% natural and organic vitamin, mineral and antioxidant rich skin nourishing ingredients.

Honesty & Transparency

The whole ethos of our brand is based around honesty.


The whole ethos of Vemel brand is based around honesty. We want to help consumers make a conscious choice towards reducing their chemical intake and we are committed to using only the purest, most potent food grade ingredients. With you in mind, we designed our labels to be simple, clear and transparent. Our brand is both gender and age neutral to be used freely by the whole family.

Vemel Wonder Balm Product
Vemel natural, waterless range of skincare cosmetics

All our products are mildly scented only of raw natural ingredients. At Vemel, we believe strongly that perfumes have no place in skin care. “So why don’t we use natural essential oils,” you may ask? Working alongside leading industry assessors we have decided to say “NO” to the use of essential oils in all of our formulations as they are regarded as being skin irritants that can lead to allergic reactions.

Vegan Approved Seal

Commitment to Our Planet

Our brand is 100% plastic free which includes all aspects of our packaging. We’ve said “No” to using pipettes for our serums as they are not recyclable, choosing aluminium screw caps instead.

Our Story - Miel Family Photo

The smooth and luxurious feel of every cosmetic box that you hold is because of a clear plastic outer coating known as ‘lamination’. Vemel have said “NO,” to this, as it prevents all boxes from being recycled. We have also made a conscious decision to use no outer packaging on some of our product range where we felt this viable. Our glass jars and bottles come from partly recycled glass and are fully recyclable, along with all our biodegradable packaging. We are however continuously on the look out to further improve the recycled content of all our packaging.

Our Story - Vemel brand of natural skincare

We also made a conscious decision not to use essential oils in any of our products as it is widely known they are toxic to aquatic life and can have long lasting impacts on marine ecosystems.” We are committed to creating a brand that is mindful to our planet!

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