The Vemel Blog

LAUNCH STORY – Origins of the brand

LAUNCH STORY – Origins of the brand

Launching a new brand in any market is a complex operation. You have to identify your target customers, consider their wants and needs, think about what’s important to you as the brand custodians and deliver something that combines aspiration, inspiration and often a...

TRULY NATURAL – Inside Out

TRULY NATURAL – Inside Out

Truly natural waterless beauty brand - Vemel - has something to say and it’s No to H2O! Why? Surely we should be taking every chance to add water into our lives right? Well maybe not as we know it, explains Agi Miel Co-founder of Vemel, “The beauty industry is a...

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