Advanced Protective Serum
FIRMS, PROTECTS, TONES
£52.00
30ml
Rejuvenate and protect with our organic, waterless collagen-supporting and protective serum, designed to shield skin against daily environmental stressors while restoring vitality and resilience. Powered by antioxidant-rich organic berry antioxidants and our award-winning algae complex, this serum helps defend against free radical damage, pollution, and blue light exposure.
This deeply nourishing, waterless skincare formula strengthens the skin barrier, locks in long-lasting hydration, and supports the skin’s natural collagen by protecting it from oxidative stress. Skin appears visibly firmer, smoother, and more resilient with a healthy, radiant glow.
Designed to protect without irritation, this antioxidant serum is suitable for sensitive skin exposed to daily environmental stress.
Awards
An organic, waterless, collagen-supporting serum formulated to protect the skin barrier and defend against environmental stressors, recognised with multiple industry awards.
WINNER ‘BEST SERUM’ – Beauty Shortlist Mama & Baby Awards 2024
WINNER EDITORS CHOICE – Beauty Shortlist 2024
WINNER EDITORS CHOICE – Eco Lifestyle Beauty Shortlist Awards 2023
WINNER EDITORS CHOICE – Beauty Shortlist Mama & Baby Awards 2023
FAQ
What is a protective serum and do I need one?
A protective serum helps shield the skin from daily environmental stressors such as pollution, oxidative stress, and modern environmental exposure. The Advanced Protective Serum supports skin resilience by helping defend the skin barrier, maintain hydration, and reduce the impact of environmental factors that contribute to premature skin ageing.
Does this serum help protect collagen and skin firmness?
Yes. Our organic waterless collagen-supporting serum is formulated to help protect the skin’s natural collagen from oxidative stress, which is one of the main contributors to collagen breakdown over time. Algae-based actives help support firmness and elasticity, while organic amaranth extract contributes to the skin’s lipid structure and sea buckthorn provides antioxidant support. Together, these ingredients help maintain smoother, firmer, and more resilient-looking skin.
Is this serum suitable for sensitive or menopausal skin?
Yes. The Advanced Protective Serum is designed to deliver daily protection without irritation. It is free from synthetic fragrance, essential oils, and harsh additives, and relies on gentle organic botanical oils and algae-based actives that are well tolerated by sensitive, reactive, and hormonally changing skin.
Does this serum protect against pollution and blue light?
Yes. Antioxidants from organic berry seed oils and algae extracts help neutralise free radicals generated by pollution and blue light exposure. By reducing oxidative stress on the skin, the serum helps support a healthier-looking complexion and long-term skin resilience.
Is this a waterless and organic facial serum?
Yes. This is a fully waterless serum made with organic botanical oils and algae-based actives, without added water or fillers. Its concentrated formulation delivers nourishment and protection directly to the skin, aligning with clean beauty and waterless skincare principles.
When should I use a protective serum in my skincare routine?
This serum is ideal for daily use, particularly in the morning, to help protect the skin throughout the day. Apply it after cleansing and face mist and before your moisturiser or face butter to support hydration, barrier strength, and skin comfort.
Scent
Indulge your senses in the delicate, warm nutty aroma of plum kernel, reminiscent of sweet almonds. Scented only by raw, botanical ingredients. No added synthetic fragrance, essential oils or parfum. Suitable for sensitive and reactive skin.
Made For & How To Use
Made for
Designed for dry, mature, dehydrated, menopausal, and sensitive skin in need of daily protection and nourishment. This organic, waterless serum helps shield the skin from free radical damage, blue light, and environmental stressors while supporting the skin barrier. Algae bio-actives, clinically studied for their antioxidant and smoothing properties, help visibly firm and refine the skin, promoting a healthy, radiant complexion. Suitable for most skin types; the nourishing texture may feel too rich for oily skin.
How to use
Apply in the morning, and again in the evening if desired, to cleansed skin before moisturiser or face butter. Smooth 4 – 5 drops over the face and neck. As a waterless serum, a small amount delivers concentrated nourishment to help support the skin barrier and protect against daily environmental stress.
Ingredients
Organic Cherry Seed Oil*, Organic Blueberry Seed Oil*, Organic Plum Kernel Oil*, Brown Algae Extract, Organic Amaranth Extract*, Organic Sea Buckthorn Extract*, Natural Vitamin E Oil, Organic Aloe Vera Oil*, Microalgae Extract.
*Certified Organically Grown Ingredient
Where possible, we choose raw ingredients that are certified organically grown and approved to recognised standards such as COSMOS and the Soil Association. Our formulations prioritise organic integrity, purity, and responsible sourcing, even where final product certification is not held.
Fleur –
Love the way my skin feels after this serum. It’s light in texture, spreads easily, with a fresh, herbal scent that feels very spa-like. Smooth, hydrated and happy skin.
Maya –
Smells amazing! Gives you the absolute best glow and also smooths wrinkles.
Pauline –
I’ve been using this serum for a few years, and every time I happen to run out, I notice a difference in my skin few days later! My skin has a brightened tone, less visible age spots and stays hydrated with this oil based serum. Travel sizes are awesome too!
Jilian –
Amazing! This is by far worth every bit if money! Smooth brighten skin after 2 weeks already. Transformed my mature sagging skin.
Kaisey –
I’ve been using this serum for 3 years now. It’s amazing, and I haven’t found anything else that compares. Rich in texture but absorbs well, it leaves my skin soft and hydrated, smoother wrinkles unlike other serums that disappear the moment you apply them. And the ingredient list? Good enough to eat! Since 2022, I’ve been on a healing journey and detoxing my body, and Vemel’s entire range has become my daily go-to ritual.
CathyB –
The advanced protective serum is one of my favourite Vemel products along with the cleansing oil. It leaves my skin satiny and glowing and lifts my complexion even when haven’t slept well. It has a wonderful light texture and soothes my skin in all weathers. I often use it on its own as I don’t always need a separate moisturiser. It’s truly wonderful.
Lyndsey –
Luxuriously, rich, my skin feels so hydrated and looks glowing! Love my Vemel products!!
Anne Rice –
A beautiful serum applied to damp skin. I use morning and night and it makes face feel nourished, skin glows.
Sarah –
It’s lovely. At 56 I didn’t think I’d find a brand that would make such a difference to my skin. I use the cleansing oil twice in the evening to remove my make-up, even mascara comes off easily. My skin doesn’t feel tight after. I then follow with protective serum, collagen cream in the mornings and vitamin butter in the evenings. I’ve received so many compliments about my skin, it’s glowing! Thank you.
Vicky Fryer –
Love this serum natural and hydrating. It also plumps the skin.
Tracy Dobson –
Wow, it really works! I noticed after my trial size finished that my skin didn’t look or feel quite as good without it so bought the full size. I do think combining all the products in the range together gives the best performance, but they last a long time, you don’t need to use much at all so coat effective. I’m 53 with menopausal skin and won’t use anything else now. Brilliant performing range.
Laurie –
A pleasure to use and seems very effective. I’m 48 and was looking for a product that noticeably plumps and softens my skin. It works beautifully, my skin is very nourished and plump after 4 weeks. I’m extremely mindful of what I use on my skin, Vemel’s ingredients are clean and natural! Happy customer
Frances Macmaster –
Advanced Protection Serum and Radiance Serum are two of my recently purchased products and I can honestly say they are the best skin care items I have used, together with the day butter the difference in my skin is unbelievable! It is so much clearer fewer blemishes as I have oily skin it is prone to outbreaks but since switching from another well known cleansing balm and exfoliator it is less dry and irritable. Would highly recommend. The Marigold Nectar is a wonder in a bottle too!
Fabia –
My skin couldn’t be without it! Again I tried this after buying the discovery collection and purchased a full-size bottle immediately. Pure skincare like Vemel is hard to come by and at this price, you won’t find any better. I’m in my late 40’s, and have sensitive and very reactive dry skin, this serum made my skin smoother, brighter and softer. Love it!
kathryn –
Absolutely outstanding! That’s all I can say! Love this serum. I could go on and rave, however try it for yourself!
Leigh –
Highly recommend this for sensitive skin. My skin reacts to pretty much every product I use. I had an extensive consultation with Agi and started a new Vemel routine, serum + vitamin butter + cleansing oil + eye cream. Not a single reaction! Products are fabulous, my skin feels soft, hydrated and the glow is unreal.
Vicki –
My winter favourite. Ever since I started using it my skin feels smooth, soft and my colour has definitely improved.
Jackie Davis –
Love it. I have tried serums before and they have been sticky and greasy. This is lovely. Very gentle and absorbs well.
Flavia –
No other anti-ageing skincare for me… just love this range.
Nava –
Skin Saviour! I switched to Vemel products during pregnancy to avoid chemicals. Previously I was hooked on retinol products. This serum delivers incredible results with all natural ingredients. My skin is glowing!
Bridget Maddison –
I have tried to use oily textured serums in the past and have ended up with stubborn white heads under my skin. I ordered the Vemel discovery kit and have now ordered this serum in the full size bottle. Excellent results for me and at 59 I really feel that it is feeding my skin (and no little white heads). Packaging is elegant and thoughtful.
Tracey –
Lovely serum, thank you. My skin feels plump and hydrated. It glides on without pulling your skin and a little goes a long way.
Anne-Laure –
Excellent product (as all the Vemel ones I have tested): effective and perfect texture.
Rachel –
Oh the smell 🙂 Super hydrating serum and already softens the fine lines
Fiona –
A light easily absorbed oil serum, soft skin. Beautiful to use, overall very happy with this product.
Alison –
This face oil blows my mind. I’m in my 50’s and was looking for rich face oil that lasts, my skin is very dry. My skin feels so much softer and hydrated after few applications already! Little gem 🙂
Jenny –
Best seller for a reason! After my consultation with Agi I was eager to try this and I wasn’t disappointed. I have very sensitive skin so I was eager to find scent free skincare however this serum is just brilliant! The smell is divine and no perfumes, how did I not know this brand before. My skin is absolutely loving it, soft, plump and glowing. Thank you for your time Agi. x
Kumi-Jo –
How this serum smell so lovely without perfumes I just don’t know! Fresh on my skin, beautiful to apply, my skin feels smoother and looks so much more radiant ❤️
kathrynclough69 –
Got a sample with my order and I just adore this serum. No stinging and absorbs beautifully. A very subtle aroma and an absolute pleasure to use. Where have you been all my life. I look forward to ordering a full size bottle x
Mariya Creasey –
I love it. I’m over 30 and my skin just feel so healthy and fresh after i started using it. Highly recommended it 🙂
Amanda Dodwell –
Beautiful product that lasts its so delicate for my menopausal skin i absolutely love it.
Abi –
Dry skin no more. I’m using it as a night & day serum, finish off with vitamin face butter, my skin feels so soft and radiant the morning! Gorgeous delicate scent.
Lucy –
The only anti-ageing serum I’ll never stop using as it’s made such a difference to my skin. Easy to apply, absorbs fast, brighter smoother skin.
Tara –
This serum is really amazing. I switched to natural skincare over 4 months ago and I tried so many natural brands. My skin is very sensitive, so I always go for scent free products. This serum however is free from perfume and essential oils yet still smells beautifully. I’m so happy to have found something that makes my skin glow, and I can still enjoy the smell. Lovely looking bottle too.
Tess –
I have very dry skin so this serum is a must for me. I use it with vitamin face butter and I have noticed a major difference in my skins appearance, it has a lovely glow to it and feels hydrated and soft. I haven’t always used serum in my routine but since trying this I can see a real improvement.
Jodi –
Tried a sample and loved it since. Onto my second bottle now. Sinks in beautifully, significant improvement in my skins texture.
Christina –
Great new addition to my skin. Plumper skin after just 2 weeks. I love that all vemel products are free from perfumes, yet this serum has such a lovely delicate scent.
Stacey –
I’m a huge fun of this beautiful serum. Pair it with the age repair eye cream, natural skincare doesn’t get any better than that. Glowing skin worth every penny. xxx
Fleur –
Must try anti-ageing serum. Beautiful scent.
Laura –
Real gem! So many benefits in this bottle, beautiful subtle scent. x
Sandra –
Smooth, silky, rich. I love this product and the glow it gives me. At first I thought it’s too rich for my skin but after a few days my skin adjusted and looks so hydrated and balanced. My skin hasn’t been so soft in years. I’m in late 40’s, have dry and mature skin, I use it daily with vitamin rich face butter. My second purchase already.
Judith –
I’m a convert already. Can definitely see the results after just a few days, hydrates my skin really well, skin looks more plump and the smell is divine.
Amanda –
Great product. I really like the scent of this serum. Rich texture but absorbs really well, makes my skin so plum ❤️
Jenny –
This serum is amazing! I love the smell and the consistency. My skin seems to drink it in. Leaves my skin feeling soft and radiant ❤️
Nora –
Amazing serum with nice subtle fragrance. My all time favourite from Vemel! I received a small sample with my first order and instantly my skin fell in love with this product. If your skin started to show first lines and wrinkles, consider this!
Steph –
Will never go back to another brand. Absolutely adore everything about this serum. My skin drinks this up, in only one week I already see my skin improving, positively surprised.
Liesel –
I absolutely love this serum! After just a couple of weeks it made my skin feel super soft and I did feel it reduced the appearance of my fine lines. It absorbs really well too and has a long lasting effect.
Katarina –
Worth every penny. I can almost immediately notice a difference in my skin, so soft & supple. My skin is no longer dull and has a natural glow to it. I love the smell too.
Alicia –
Sooo luxurious! Incredible serum and the smell is amazing. I have sensitive skin so I wasn’t sure about the oil serum but Vemel’s face oils are the only ones that don’t make me break out!
Dawn L –
I love how this serum absorbs really well. I use each night and notice the fine lines on my forehead are disappearing. Another 10/10 product from Vemel.
Alex –
My favourite. This is a wonderful smelling light oil serum, which I use day and night. Afte just 2 weeks I’ve noticed that my lines and wrinkles appear less visible. My skin looks so bright and feels really soft as well. Amazing product!
Laura –
Love my new serum! It has been barely two weeks since I’ve been using it but my skin is already so smooth and hydrated. Love the amazing smell and plant based ingredients! Amazing x
Annette –
I love this advanced protective serum – it absorbs really well and leaves my early sixties skin soft, smooth and comfortable, and with a healthy glow. Will definitely be reordering and can thoroughly recommend it
Tam –
I recently bought this serum and I absolutely love it! The smell is amazing yet so delicate. I’m in my early 40’s and have found my skin to be a bit dry and the lines are starting to show. I have been using this advanced protective serum for about a week now and have noticed that my skin is more plump, moisturised, and soft.
Tobi –
I’ve been lucky enough to have been involved in the early stage testing group for the new advanced protective serum. Having used it for a number of weeks my only concern coming to the end of it was about it running out! It’s a beautiful product. Unlike other serums which seem to disappear like you’ve put nothing on at all, it had such a long lasting effect. It absorbs really well but made my skin feel super soft and hydrated, especially considering I spend my entire day in an air conditioned office. It has a lovely golden colour which makes it feel like it’s actually full of raw organic ingredients. I loved it then and I couldn’t wait for the official launch. Just ordered my second bottle!