Advanced Protective Serum

Suitable for dull, dry, mature and dehydrated skin (including sensitive and reactive).


Protect your skin against photoaging and blue light damage with our revolutionary dual action serum. Boost your skin radiance and strengthen your skin barrier to lock in hydration and stimulate collagen production.

At Vemel our aim is to be plastic free. For this reason we don’t provide a pipette with our serum. If however this is your first order and you would prefer to use a pipette, please tick the ‘Pipette for life’ box below.


Organic Ingredients

Organic & Natural


100% Waterless

Plastic Free

Plastic Free

Vegan Certified Icon

Vegan Certified

Cruelty Free

Cruelty Free

Vemel Britain

Made in Britain


Apply daily (day & night) onto damp skin as serum – followed by moisturiser, or in place of your moisturiser.


Suitable for dull, dry, mature and dehydrated skin (including sensitive and reactive).


Naturally scented with a delicate aroma of plum kernel that closely resembles almonds. No added fragrance or essential oil, only the purest raw ingredients. Our decision was simple, perfumes and essential oils are classified as being skin irritants which can cause allergic reactions, they therefore have no place in our skincare collection.


Cherry Seed Oil*, Blueberry Seed Oil*, Plum Kernel Oil*, Brown Algae Extract, Amaranth Extract*, Sea Buckthorn Extract*, Natural Vitamin E Oil, Aloe Vera Oil*, Microalgae Extract.

*Certified Organically Grown Ingredient

DELIVERY - All UK orders

Parcel force. Anytime from 8am – 5.30pm Monday – Friday. Require a signature on delivery. Should the recipient not be in, the parcel may be taken to the nearest Post Office or a re-delivery attempted the following day.

UK Standard

(3 – 5 working days Monday – Friday)

  • FREE UK standard delivery on all orders over £30
  • £3.50 on orders under £30
UK Express

(1 – 2 working days Monday – Friday)

  • £6.95 Orders placed before noon Monday to Thursday will arrive within 1-2 working days. We will always aim to deliver on the next working day before 5.30pm, however this is not guaranteed. Not including Saturday or Sunday. Orders placed before 11am on a Friday will arrive on the following Monday or Tuesday. Excluding Bank Holidays. Certain postcodes excluded from UK Express delivery (see Delivery & Returns page for further information).

Due to the increased costs associated with Brexit we have partnered with a European based retailer the Dutch Health Store.  All orders for delivery throughout Europe can be placed directly through their store. Please visit:

Dutch Health Store

All associated delivery costs and information can be found on their website at checkout.

18 reviews for Advanced Protective Serum

  1. Stacey

    I’m a huge fun of this beautiful serum. Pair it with the age repair eye cream, natural skincare doesn’t get any better than that. Glowing skin worth every penny. xxx

  2. Fleur

    Must try anti-ageing serum. Beautiful scent.

  3. Laura

    Real gem! So many benefits in this bottle, beautiful subtle scent. x

  4. Sandra

    Smooth, silky, rich. I love this product and the glow it gives me. At first I thought it’s too rich for my skin but after a few days my skin adjusted and looks so hydrated and balanced. My skin hasn’t been so soft in years. I’m in late 40’s, have dry and mature skin, I use it daily with vitamin rich face butter. My second purchase already.

  5. Judith

    I’m a convert already. Can definitely see the results after just a few days, hydrates my skin really well, skin looks more plump and the smell is divine.

  6. Amanda

    Great product. I really like the scent of this serum. Rich texture but absorbs really well, makes my skin so plum ❤️

  7. Jenny

    This serum is amazing! I love the smell and the consistency. My skin seems to drink it in. Leaves my skin feeling soft and radiant ❤️

  8. Nora

    Amazing serum with nice subtle fragrance. My all time favourite from Vemel! I received a small sample with my first order and instantly my skin fell in love with this product. If your skin started to show first lines and wrinkles, consider this!

  9. Steph

    Will never go back to another brand. Absolutely adore everything about this serum. My skin drinks this up, in only one week I already see my skin improving, positively surprised.

  10. Liesel

    I absolutely love this serum! After just a couple of weeks it made my skin feel super soft and I did feel it reduced the appearance of my fine lines. It absorbs really well too and has a long lasting effect.

  11. Katarina

    Worth every penny. I can almost immediately notice a difference in my skin, so soft & supple. My skin is no longer dull and has a natural glow to it. I love the smell too.

  12. Alicia

    Sooo luxurious! Incredible serum and the smell is amazing. I have sensitive skin so I wasn’t sure about the oil serum but Vemel’s face oils are the only ones that don’t make me break out!

  13. Dawn L

    I love how this serum absorbs really well. I use each night and notice the fine lines on my forehead are disappearing. Another 10/10 product from Vemel.

  14. Alex

    My favourite. This is a wonderful smelling light oil serum, which I use day and night. Afte just 2 weeks I’ve noticed that my lines and wrinkles appear less visible. My skin looks so bright and feels really soft as well. Amazing product!

  15. Laura

    Love my new serum! It has been barely two weeks since I’ve been using it but my skin is already so smooth and hydrated. Love the amazing smell and plant based ingredients! Amazing x

  16. Annette

    I love this advanced protective serum – it absorbs really well and leaves my early sixties skin soft, smooth and comfortable, and with a healthy glow. Will definitely be reordering and can thoroughly recommend it

  17. Tam

    I recently bought this serum and I absolutely love it! The smell is amazing yet so delicate. I’m in my early 40’s and have found my skin to be a bit dry and the lines are starting to show. I have been using this advanced protective serum for about a week now and have noticed that my skin is more plump, moisturised, and soft.

  18. Tobi

    I’ve been lucky enough to have been involved in the early stage testing group for the new advanced protective serum. Having used it for a number of weeks my only concern coming to the end of it was about it running out! It’s a beautiful product. Unlike other serums which seem to disappear like you’ve put nothing on at all, it had such a long lasting effect. It absorbs really well but made my skin feel super soft and hydrated, especially considering I spend my entire day in an air conditioned office. It has a lovely golden colour which makes it feel like it’s actually full of raw organic ingredients. I loved it then and I couldn’t wait for the official launch. Just ordered my second bottle!

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