Advanced Protective Serum

(46 customer reviews)

Suitable for dull, dry, mature and dehydrated skin (including sensitive and reactive).


WINNER ‘Editors Choice’ – Eco Lifestyle Beauty Shortlist Awards 2023

WINNER ‘Editors Choice’ – Mama & Baby Beauty Shortlist Awards 2023

Protect your skin against photoaging and blue light damage with our revolutionary dual action serum. Boost your skin radiance and strengthen your skin barrier to lock in hydration and stimulate collagen production.

At Vemel our aim is to be plastic free. For this reason we don’t provide a pipette with our serum. If however this is your first order and you would prefer to use a pipette, please tick the ‘Pipette for life’ box below.


Organic & Natural
100% Waterless

100% Waterless

Plastic Free
Plastic Free

Plastic Free

Vegan Certified

Vegan Certified

Cruelty Free
Cruelty Free

Cruelty Free

Made in Britain
Made in Britain

Made in Britain


Apply daily (day & night) onto damp skin as serum – followed by moisturiser, or in place of your moisturiser.


Suitable for dull, dry, mature and dehydrated skin (including sensitive and reactive).


Naturally scented with a delicate aroma of plum kernel that closely resembles almonds. No added fragrance or essential oil, only the purest raw ingredients. Our decision was simple, perfumes and essential oils are classified as being skin irritants which can cause allergic reactions, they therefore have no place in our skincare collection.


Organic Cherry Seed Oil*, Organic Blueberry Seed Oil*, Organic Plum Kernel Oil*, Brown Algae Extract, Organic Amaranth Extract*, Organic Sea Buckthorn Extract*, Natural Vitamin E Oil, Organic Aloe Vera Oil*, Microalgae Extract.

*Certified Organically Grown Ingredient

DELIVERY - All UK orders

ROYAL MAIL Tracked. Anytime from 8am – 5.30pm Monday – Saturday. Require a signature on delivery. Please see our Delivery & Returns page for further information.

UK Standard Deliveries

Usually within 3 days. Please allow up to 5 working days for delivery.

  • FREE UK standard delivery on all orders over £40
  • £3.95 on orders under £40.
UK Express

Tracked 24 hour (1 – 2 working days Monday – Saturday)

  • £4.95 Orders placed before midday Monday to Friday will arrive within 1-2 days. We will always aim to deliver on the next working day before 5.30pm, however this is not guaranteed. Weekend deliveries will depend on the Royal Mail service in your local area. Orders placed over a weekend will arrive on the following Tuesday or Wednesday.

Due to the increased costs associated with Brexit we have partnered with a European based retailer the Dutch Health Store.  All orders for delivery throughout Europe can be placed directly through their store. Please visit:

Dutch Health Store

All associated delivery costs and information can be found on their website at checkout.

46 reviews for Advanced Protective Serum

  1. Vicky Fryer

    Love this serum natural and hydrating. It also plumps the skin.

  2. Tracy Dobson

    Wow, it really works! I noticed after my trial size finished that my skin didn’t look or feel quite as good without it so bought the full size. I do think combining all the products in the range together gives the best performance, but they last a long time, you don’t need to use much at all so coat effective. I’m 53 with menopausal skin and won’t use anything else now. Brilliant performing range.

  3. Laurie

    A pleasure to use and seems very effective. I’m 48 and was looking for a product that noticeably plumps and softens my skin. It works beautifully, my skin is very nourished and plump after 4 weeks. I’m extremely mindful of what I use on my skin, Vemel’s ingredients are clean and natural! Happy customer

  4. Frances Macmaster

    Advanced Protection Serum and Radiance Serum are two of my recently purchased products and I can honestly say they are the best skin care items I have used, together with the day butter the difference in my skin is unbelievable! It is so much clearer fewer blemishes as I have oily skin it is prone to outbreaks but since switching from another well known cleansing balm and exfoliator it is less dry and irritable. Would highly recommend. The Marigold Nectar is a wonder in a bottle too!

  5. Fabia

    My skin couldn’t be without it! Again I tried this after buying the discovery collection and purchased a full-size bottle immediately. Pure skincare like Vemel is hard to come by and at this price, you won’t find any better. I’m in my late 40’s, and have sensitive and very reactive dry skin, this serum made my skin smoother, brighter and softer. Love it!

  6. kathryn

    Absolutely outstanding! That’s all I can say! Love this serum. I could go on and rave, however try it for yourself!

  7. Leigh

    Highly recommend this for sensitive skin. My skin reacts to pretty much every product I use. I had an extensive consultation with Agi and started a new Vemel routine, serum + vitamin butter + cleansing oil + eye cream. Not a single reaction! Products are fabulous, my skin feels soft, hydrated and the glow is unreal.

  8. Vicki

    My winter favourite. Ever since I started using it my skin feels smooth, soft and my colour has definitely improved.

  9. Jackie Davis

    Love it. I have tried serums before and they have been sticky and greasy. This is lovely. Very gentle and absorbs well.

  10. Flavia

    No other anti-ageing skincare for me… just love this range.

  11. Nava

    Skin Saviour! I switched to Vemel products during pregnancy to avoid chemicals. Previously I was hooked on retinol products. This serum delivers incredible results with all natural ingredients. My skin is glowing!

  12. Bridget Maddison

    I have tried to use oily textured serums in the past and have ended up with stubborn white heads under my skin. I ordered the Vemel discovery kit and have now ordered this serum in the full size bottle. Excellent results for me and at 59 I really feel that it is feeding my skin (and no little white heads). Packaging is elegant and thoughtful.

  13. Tracey

    Lovely serum, thank you. My skin feels plump and hydrated. It glides on without pulling your skin and a little goes a long way.

  14. Anne-Laure

    Excellent product (as all the Vemel ones I have tested): effective and perfect texture.

  15. Rachel

    Oh the smell 🙂 Super hydrating serum and already softens the fine lines

  16. Fiona

    A light easily absorbed oil serum, soft skin. Beautiful to use, overall very happy with this product.

  17. Alison

    This face oil blows my mind. I’m in my 50’s and was looking for rich face oil that lasts, my skin is very dry. My skin feels so much softer and hydrated after few applications already! Little gem 🙂

  18. Jenny

    Best seller for a reason! After my consultation with Agi I was eager to try this and I wasn’t disappointed. I have very sensitive skin so I was eager to find scent free skincare however this serum is just brilliant! The smell is divine and no perfumes, how did I not know this brand before. My skin is absolutely loving it, soft, plump and glowing. Thank you for your time Agi. x

  19. Kumi-Jo

    How this serum smell so lovely without perfumes I just don’t know! Fresh on my skin, beautiful to apply, my skin feels smoother and looks so much more radiant ❤️

  20. kathrynclough69

    Got a sample with my order and I just adore this serum. No stinging and absorbs beautifully. A very subtle aroma and an absolute pleasure to use. Where have you been all my life. I look forward to ordering a full size bottle x

  21. Mariya Creasey

    I love it. I’m over 30 and my skin just feel so healthy and fresh after i started using it. Highly recommended it 🙂

  22. Amanda Dodwell

    Beautiful product that lasts its so delicate for my menopausal skin i absolutely love it.

  23. Abi

    Dry skin no more. I’m using it as a night & day serum, finish off with vitamin face butter, my skin feels so soft and radiant the morning! Gorgeous delicate scent.

  24. Lucy

    The only anti-ageing serum I’ll never stop using as it’s made such a difference to my skin. Easy to apply, absorbs fast, brighter smoother skin.

  25. Tara

    This serum is really amazing. I switched to natural skincare over 4 months ago and I tried so many natural brands. My skin is very sensitive, so I always go for scent free products. This serum however is free from perfume and essential oils yet still smells beautifully. I’m so happy to have found something that makes my skin glow, and I can still enjoy the smell. Lovely looking bottle too.

  26. Tess

    I have very dry skin so this serum is a must for me. I use it with vitamin face butter and I have noticed a major difference in my skins appearance, it has a lovely glow to it and feels hydrated and soft. I haven’t always used serum in my routine but since trying this I can see a real improvement.

  27. Jodi

    Tried a sample and loved it since. Onto my second bottle now. Sinks in beautifully, significant improvement in my skins texture.

  28. Christina

    Great new addition to my skin. Plumper skin after just 2 weeks. I love that all vemel products are free from perfumes, yet this serum has such a lovely delicate scent.

  29. Stacey

    I’m a huge fun of this beautiful serum. Pair it with the age repair eye cream, natural skincare doesn’t get any better than that. Glowing skin worth every penny. xxx

  30. Fleur

    Must try anti-ageing serum. Beautiful scent.

  31. Laura

    Real gem! So many benefits in this bottle, beautiful subtle scent. x

  32. Sandra

    Smooth, silky, rich. I love this product and the glow it gives me. At first I thought it’s too rich for my skin but after a few days my skin adjusted and looks so hydrated and balanced. My skin hasn’t been so soft in years. I’m in late 40’s, have dry and mature skin, I use it daily with vitamin rich face butter. My second purchase already.

  33. Judith

    I’m a convert already. Can definitely see the results after just a few days, hydrates my skin really well, skin looks more plump and the smell is divine.

  34. Amanda

    Great product. I really like the scent of this serum. Rich texture but absorbs really well, makes my skin so plum ❤️

  35. Jenny

    This serum is amazing! I love the smell and the consistency. My skin seems to drink it in. Leaves my skin feeling soft and radiant ❤️

  36. Nora

    Amazing serum with nice subtle fragrance. My all time favourite from Vemel! I received a small sample with my first order and instantly my skin fell in love with this product. If your skin started to show first lines and wrinkles, consider this!

  37. Steph

    Will never go back to another brand. Absolutely adore everything about this serum. My skin drinks this up, in only one week I already see my skin improving, positively surprised.

  38. Liesel

    I absolutely love this serum! After just a couple of weeks it made my skin feel super soft and I did feel it reduced the appearance of my fine lines. It absorbs really well too and has a long lasting effect.

  39. Katarina

    Worth every penny. I can almost immediately notice a difference in my skin, so soft & supple. My skin is no longer dull and has a natural glow to it. I love the smell too.

  40. Alicia

    Sooo luxurious! Incredible serum and the smell is amazing. I have sensitive skin so I wasn’t sure about the oil serum but Vemel’s face oils are the only ones that don’t make me break out!

  41. Dawn L

    I love how this serum absorbs really well. I use each night and notice the fine lines on my forehead are disappearing. Another 10/10 product from Vemel.

  42. Alex

    My favourite. This is a wonderful smelling light oil serum, which I use day and night. Afte just 2 weeks I’ve noticed that my lines and wrinkles appear less visible. My skin looks so bright and feels really soft as well. Amazing product!

  43. Laura

    Love my new serum! It has been barely two weeks since I’ve been using it but my skin is already so smooth and hydrated. Love the amazing smell and plant based ingredients! Amazing x

  44. Annette

    I love this advanced protective serum – it absorbs really well and leaves my early sixties skin soft, smooth and comfortable, and with a healthy glow. Will definitely be reordering and can thoroughly recommend it

  45. Tam

    I recently bought this serum and I absolutely love it! The smell is amazing yet so delicate. I’m in my early 40’s and have found my skin to be a bit dry and the lines are starting to show. I have been using this advanced protective serum for about a week now and have noticed that my skin is more plump, moisturised, and soft.

  46. Tobi

    I’ve been lucky enough to have been involved in the early stage testing group for the new advanced protective serum. Having used it for a number of weeks my only concern coming to the end of it was about it running out! It’s a beautiful product. Unlike other serums which seem to disappear like you’ve put nothing on at all, it had such a long lasting effect. It absorbs really well but made my skin feel super soft and hydrated, especially considering I spend my entire day in an air conditioned office. It has a lovely golden colour which makes it feel like it’s actually full of raw organic ingredients. I loved it then and I couldn’t wait for the official launch. Just ordered my second bottle!

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