Active Radiance Serum

Bursting with skin loving vitamins and antioxidants derived from grape, pomegranate and raspberry, our silky but powerful organic serum will lock in moisture and provide your skin with long lasting nourishment. Powerful Oat active repairs, renews and protects the skin lipid barrier, helping to reduce signs of ageing. Try as a serum, replace your daily moisturiser, use as a lip gloss.

At Vemel our aim is to be plastic free. For this reason we don’t provide a pipette with our serum. If however this is your first order and you would prefer to use a pipette, please tick the ‘Pipette for life’ box below.


Vemel Organic Icon

Organic & Natural

100% Waterless Icon

100% Waterless

100% Plastic Free Icon

Plastic Free

Vegan Certified Icon

Vegan Certified


Cruelty Free

Vemel Britain

Made in Britain


Apply daily onto damp skin as serum – followed by moisturiser, or in place of your moisturiser. Can also be used to mix into our Super Fruit Powered Clay Mask for an extra vitamin boost. Try as a lip gloss.


Everyone! Our products are suitable for all skin types as well as being both gender and age neutral. Wondering how one product can benefit all? Visit the FAQ section of our website.


Naturally scented universal blend with no added fragrance or essential oil, only the purest raw ingredients. Our decision was simple, perfumes and essential oils are classified as being skin irritants which can cause allergic reactions, they therefore have no place in our Skincare Collection.


Organic Grape Oil*, Organic Tea (Camelia) Oil*, Organic Jojoba Oil*, Oat Active, Organic Raspberry Extract*, Organic Rosehip Extract*, Organic Pomegranate Extract*, Organic Evening Primrose Extract*.
*Certified Organically Grown Ingredient

DELIVERY - All UK orders

Parcel force. Anytime from 8am – 5.30pm Monday – Friday. Require a signature on delivery. Should the recipient not be in, the parcel may be taken to the nearest Post Office or a re-delivery attempted the following day.

UK Standard

(3 – 5 working days Monday – Friday)

  • FREE UK standard delivery on all orders over £10
  • £4.95 on orders under £10
UK Express

(1 – 2 working days Monday – Friday)

  • £6.95 Orders placed before noon Monday to Thursday will arrive within 1-2 working days. We will always aim to deliver on the next working day before 5.30pm, however this is not guaranteed. Not including Saturday or Sunday. Orders placed before 11am on a Friday will arrive on the following Monday or Tuesday. Excluding Bank Holidays. Certain postcodes excluded from UK Express delivery (see Delivery & Returns page for further information).
European Standard

(3 – 5 working days Monday – Friday)

  • £12 delivery to all countries listed below. Delivery usually within 3-5 working days:

Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guernsey, Hungary, Ireland, Italy, Jersey, Latvia, Lithuania, Luxembourg, Monaco, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.

  • £20 delivery to all countries listed below. Delivery usually within 3-5 working days:

Malta, Norway, San Marino, Switzerland, Turkey, Vatican City State.


“I started using Vemel Waterless products after searching for a long time for an organic skincare alternative. Vemel is exactly what I’d been looking for. They are truly unique, beautiful products that make you feel as though you really are nourishing your skin.”


The Active Radiance Serum and face mask are a perfect combination. I always feel so pampered after I’ve used them. Agi is really knowledgeable too and has been so helpful in making recommendations for my skin type. Thank you!!

5 reviews for Active Radiance Serum

  1. Hannah

    I love Active Radiance Serum. It’s fab for my oily, blemish prone skin. I have gone from using so many products to just this…until I couldn’t wait to try another Vemel product and added in the Vitamin Rich Face Butter so I now use that morning and this serum eve. It saves so, so much time and is amazing for my skin; I’m glowing. I found this brand when I was looking for natural, organic, non toxic skincare and I love they are also waterless and so pure as well as plastic free and environmentally friendly. Agi, the lady behind it, is so lovely and will advise which products are best for your skin. Thanks for creating such an amazing brand and products 🙂

  2. Wendy Harrison

    I love this serum! Makes my skin feel dewy and younger both with and instead of moisturiser. Not greasy and all natural. Even helps on dry elbows! Definitely recommend this.

  3. Wiesia

    Brilliant serum! I love everything about it. The fact it’s so eco-friendly, the smell, how natural it is and how great it makes my skin feel. It sinks in very quickly and you don’t need at lot which makes it last quite a while. I wholeheartedly recommend this product.

  4. Sharon Bonfield

    This serum is my absolute favourite from the whole Vemel range. I’m totally addicted! It makes my skin feel instantly hydrated and so healthy. Over time I’ve noticed my skin is plumper and more radiant. Knowing all the ingredients are natural makes it a winning product. Thank you Vemel, I’m so glad I found this product.

  5. Colette Webb

    I have been using this serum for a few weeks and it has made a noticeable difference to my sensitive, hormonal and 40yr old skin. It has plumped my skin, it has improved the texture and appearance of my skin too. I’m totally in love. It sinks into my skin leaving no greasiness and it’s perfect as a makeup primer for a smooth finish. I love using as my lip balm too. This is an absolute winner! A must try! Thank you Vemel.

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