Active Radiance Serum

(35 customer reviews)


WINNER ‘Best Multi Zone Serum’ – Beauty Shortlist Awards 2024 ‘Mama & Baby’

WINNER ‘Best Multi Tasking Beauty Product’ – Beauty Shortlist Awards 2024 ‘Eco Awards’

Bursting with skin-loving vitamins and antioxidants from grape, pomegranate, rosehip, and raspberry, our silky yet powerful organic serum locks in moisture and provides long-lasting nourishment. Suitable for all skin types, including oily and blemish-prone skin, it hydrates without clogging pores, improves skin health, calms irritation, and regulates sebum production to address oily patches. The powerful oat active repairs, renews, and protects the skin’s lipid barrier, reducing water loss and smoothing fine lines.

At Vemel our aim is to be plastic free. For this reason we don’t provide a pipette with our serum. If however this is your first order and you would prefer to use a pipette, please tick the ‘Pipette for life’ box below.


Organic & Natural
100% Waterless

100% Waterless

Plastic Free
Plastic Free

Plastic Free

Vegan Certified

Vegan Certified

Cruelty Free
Cruelty Free

Cruelty Free

Made in Britain
Made in Britain

Made in Britain


Apply daily onto damp skin as serum – followed by moisturiser, or in place of your moisturiser. Can also be used to mix into our Super Fruit Powered Clay Mask for an extra vitamin boost. Try as a lip gloss.


Everyone! Our products are suitable for all skin types as well as being both gender and age neutral.


Naturally scented universal blend with no added fragrance or essential oil, only the purest raw ingredients. Our decision was simple, perfumes and essential oils are classified as being skin irritants which can cause allergic reactions, they therefore have no place in our skincare collection.


Organic Grape Oil*, Organic Tea (Camelia) Oil*, Organic Jojoba Oil*, Oat Active, Organic Raspberry Extract*, Organic Rosehip Extract*, Organic Pomegranate Extract*, Organic Evening Primrose Extract*.
*Certified Organically Grown Ingredient

DELIVERY - All UK orders

ROYAL MAIL Tracked. Anytime from 8am – 5.30pm Monday – Saturday. Require a signature on delivery. Please see our Delivery & Returns page for further information.

UK Standard Deliveries

Usually within 3 days. Please allow up to 5 working days for delivery.

  • FREE UK standard delivery on all orders over £40
  • £3.95 on orders under £40.
UK Express

Tracked 24 hour (1 – 2 working days Monday – Saturday)

  • £4.95 Orders placed before midday Monday to Friday will arrive within 1-2 days. We will always aim to deliver on the next working day before 5.30pm, however this is not guaranteed. Weekend deliveries will depend on the Royal Mail service in your local area. Orders placed over a weekend will arrive on the following Tuesday or Wednesday.

Due to the increased costs associated with Brexit we have partnered with a European based retailer the Dutch Health Store.  All orders for delivery throughout Europe can be placed directly through their store. Please visit:

Dutch Health Store

All associated delivery costs and information can be found on their website at checkout.

35 reviews for Active Radiance Serum

  1. Lori

    Love this serum. I’m 43 and struggle with hormonal breakouts so I was reluctant to apply oil to my face. As I struggle with dry and oily patches I had a consultation with Agi who explained that I still need to hydrate my skin and that this serum will also help my oily patches. And it did! Its been 3 weeks since my new routine and my skin is visibly clearer, less dry, oily patches are gone and summer glow is on! Couldn’t be happier 😊 thank you Agi! Xx

  2. Christiana Demetriou

    As a Face Yoga teacher, I want to walk my talk, and therefore maintaining healthy, glowing skin is essential for me. I’ve been using the Active Radiance Serum for the past couple of weeks, and I’m thrilled with the results! This serum has noticeably improved the brightness and hydration levels of my skin, and it’s become a staple in my skincare routine. I’ve started recommending it to my Face Yoga clients as well. Its natural ingredients align perfectly with my holistic approach to skincare, and I love knowing that I’m nourishing my skin with a pure, sustainable and cruelty-free product. I highly recommend giving this serum a try!

  3. Tessa

    I’ve used this serum for 9 months now and its completely changed my skin for the better! My face is so smooth I hardly wear foundation anymore. I have combination skin so always struggled with dry and oily patches, Vemel products really sorted my skin out and evened out my complexion.

  4. Karen

    I love what this serum brings to my routine. I wanted something natural and not greasy to wear under my make-up. This serum is very light, absorbs well and doesn’t leave any residue behind. My skin feels soft and hydrated throughout the day. I also love the cleanser and how well it cleans my skin.

  5. Anne-Laure

    Again another winner! Vemel is now my “go to brand” for such natural and effective products with the right texture for my “difficult” skin!

  6. Ellie

    Thank you for making such a beautiful product. My skin is extremely sensitive yet this serum didn’t cause any inflammation and my skin is already so much more hydrated.

  7. Ivona

    Wonderful serum, improved my complexion, my skin is softer, smoother and glowing. On my 3rd bottle already ❤️

  8. Janice

    I’m in my 40’s and I have combination skin which gets very dry with oily patches during winter. Obviously I was cautious of applying oil onto oily parts of my skin (forehead and nose) but after my consultation with Agi, which was brilliant by the way, I understood that if using the right products I can moisturise my skin without causing it to break out. This serum is truly amaizng, my skin looks so much healthier now, balanced and suprisisngly problem free, no breakouts!
    I only wish I’d found this brand sooner. Thank you Agi x

  9. Olivia

    I have always been in love with skincare, tried everything from most known brands to natural-organic brands, and this is defenitely the one! My skin felt lighter, brighter and has a lovely glow to it. I work in a hospital, so the dry air conditioned environment really dry’s my skin out.

  10. Elle

    This serum is without a doubt the best I’ve ever tried. Have to agree with the others on this one; this product is beautiful. Leaves my skin perfectly soft, hydrated and dewy looking.

  11. Debbie

    sunshine in a bottle! Feels so fresh, glides on your skin leaving a glow like no other I’ve tried.

  12. Les

    Acne and oils don’t mix well? Not with this serum. I was reluctant to try this oil based serum since my skin breaks out easily, but Agi was so reassuring when discussing my skin concerns that I decided to give it a go, I can’t look back! Agi explained that acne prone skin can get very dehydrated when wrong products are used. I invested in the whole new routine cleansing oil, active serum and daily face butter and my skin hasn’t been so soft and glowing since the lockdown. Amazing products and customer service.

  13. Peter

    I’ve been using the Vemel products for 4 weeks. I have to say the age repair eye and lip cream is my absolute fave. The texture glides beautifully on the skin under the eye without any pull, with the help of the applicator too.
    My skin feels refreshed and moisturised and I’ve really noticed the difference of a brighter eye area in the mornings after applying before bed.
    As a performer I often have two shows a day so using the No.1 Cleansing oil after the first performance to get rid of any makeup and dirt and then applying some of the silky Active Radiance Serum and the eye cream before the second show just makes me feel so fresh and ready for the stage. Gorgeous products.

  14. Hollie

    Can’t recommend this products enough. I have a sensitive skin so I am always worried when introducing new skincare. This was recommended by a friend, results are incredible! x

  15. Sam

    Glowing results! Can’t believe how light and fast absorbing this serum is, yet it feels like such a powerful product. My skin feels and looks great. Super exciting effects for someone like me, who doesn’t like fragrance.

  16. Brenda H

    Love this serum. Love it, love it, love it!!!! So silky and just feels incredibly luxurious. Can’t recommend highly enough!

  17. Joanna

    This serum is truly amazing, I could see the difference in my skin after only a few days. After using on my skin for a week it has evened out my skin tone, my skin feels hydrated, plumper and healthy. It sinks in and is not at all greasy. I usually use Elemis or Natura Bisse but this is by far the best serum I have used. This is my first Vemel product but I will be trying more. Thank you Vemel, I wished I had found the brand sooner and would definitely recommend.

  18. Lisa

    After swapping from another brand, I’ve got to say I’m in love with Vemel skincare. This serum in particular works really well for my sensitive skin. It makes my skin feel hydrated, plumped and truly glowing. Love, love, love x

  19. Jill

    Fabulous serum! I have been using it for only 3 weeks but what a difference it’s made to my skin. My wrinkles are softer, dry patches on my face completely gone and my skin is truly glowing, Happy customer 🙂

  20. Amy

    This serum has changed my skin. I love that it’s so natural, hydrates my skin really well, I can actually wear it underneath my make-up. Well suited for my sensitive skin.

  21. Suzanne

    I love the softness of this serum, my skin feels really nice and glowing. I have noticed my skin is so much firmer, huge improvement in my complexation. This is one product I can’t be without 🙂

  22. Mrs Rachel Parker

    I received this as a substantial sample in my package and wow ! I adore it. Its so silky and softening under the face butter. Really lovely to have no fragrance! I will be ordering this in full size. My skin is quite dehydrated and can be reactive and this just felt delicious on it.

  23. Jane

    Really lovely product. I use it day and night with Daily Butter and my skin couldn’t be happier. It feels soft, hydrated and most of all healthy glow!

  24. Jenny

    This is a gorgeous serum, it’s light and soaks into skin quickly. Leaves skin feeling moisturised and protected. Makes my skin feel calm and radiant. I also really love that it is essential oil free as I have sensitive reactive skin. ❤️

  25. Elizabeth

    My skin looooves this serum! Finally a natural product worth buying. It’s silky, not too heavy and gives my skin a lovely glow. Thank you Vemel.

  26. Nicole

    So pleased with this serum. Feels amazing and gives my skin a wonderful glow.

  27. Ashley

    My fave of Vemel products! I use it daily and my skin can’t get enough of it, never looked so fresh & radiant. In the winter I use it with daily face butter, but in the summer it’s good enough to use on its own. xx

  28. Liesel

    I started using Vemel Waterless products after searching for a long time for an organic skincare alternative. Vemel is exactly what I’d been looking for. They are truly unique, beautiful products that make you feel as though you really are nourishing your skin. The Active Radiance Serum and face mask are a perfect combination. I always feel so pampered after I’ve used them. Agi is really knowledgeable too and has been so helpful in making recommendations for my skin type. Thank you!!

  29. Dawn

    This serum is amazing! Since using Vemel I only need this serum under my makeup now. Gives my skin a lovely, healthy look. I haven’t been using their products long but if my skin carries on the way it is, I may even be able to give up foundation. Truly fabulous products and their customer service is the best ever.

  30. Jennifer

    I have tried so many serums and this is by far the best there is! I used to use Clarins Double Serum but this is so much better and half the price!
    It leaves my skin so radiant, soft and smooth. I love the texture to, it’s silky but not too heavy.

  31. Hannah

    I love Active Radiance Serum. It’s fab for my oily, blemish prone skin. I have gone from using so many products to just this…until I couldn’t wait to try another Vemel product and added in the Vitamin Rich Face Butter so I now use that morning and this serum eve. It saves so, so much time and is amazing for my skin; I’m glowing. I found this brand when I was looking for natural, organic, non toxic skincare and I love they are also waterless and so pure as well as plastic free and environmentally friendly. Agi, the lady behind it, is so lovely and will advise which products are best for your skin. Thanks for creating such an amazing brand and products 🙂

  32. Wendy Harrison

    I love this serum! Makes my skin feel dewy and younger both with and instead of moisturiser. Not greasy and all natural. Even helps on dry elbows! Definitely recommend this.

  33. Wiesia

    Brilliant serum! I love everything about it. The fact it’s so eco-friendly, the smell, how natural it is and how great it makes my skin feel. It sinks in very quickly and you don’t need at lot which makes it last quite a while. I wholeheartedly recommend this product.

  34. Sharon Bonfield

    This serum is my absolute favourite from the whole Vemel range. I’m totally addicted! It makes my skin feel instantly hydrated and so healthy. Over time I’ve noticed my skin is plumper and more radiant. Knowing all the ingredients are natural makes it a winning product. Thank you Vemel, I’m so glad I found this product.

  35. Colette Webb

    I have been using this serum for a few weeks and it has made a noticeable difference to my sensitive, hormonal and 40yr old skin. It has plumped my skin, it has improved the texture and appearance of my skin too. I’m totally in love. It sinks into my skin leaving no greasiness and it’s perfect as a makeup primer for a smooth finish. I love using as my lip balm too. This is an absolute winner! A must try! Thank you Vemel.

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