Active Radiance Serum
BRIGHTENS, SMOOTHS, RESTORES
£52.00
30ml
Glow beyond limits with nature’s most potent brightening actives.
Our organic waterless radiance serum is designed to brighten, smooth and restore glow using gentle plant and biotech actives.
Experience lightweight hydration with this organic waterless skincare serum, a powerhouse blend designed to brighten, even skin tone, and restore radiant skin without irritation. Created as wellness-led skincare, this fragrance-free formula is suitable for all skin types, including sensitive and menopausal skin.
Harnessing the power of Bakuchiol, the gentle yet effective alternative to retinol, this serum enhances glow and smooths skin texture without the risk of dryness or sensitivity. The innovative Songyi Mushroom Extract works to visibly reduce pigmentation and enhance luminosity, while Papaya Enzymes provide gentle exfoliation to boost skin clarity and radiance.
At the heart of the formula, our multi-award-winning Organic Marine Algae supports a more even complexion, helping to minimise the appearance of existing pigmentation while reinforcing the skin’s natural defences against future discolouration.
This lightweight, organic skincare radiance serum absorbs effortlessly, leaving skin silky soft, hydrated, and visibly radiant.
Awards
WINNER BEST MULTI-TASKING PRODUCT – Beauty Shortlist Eco Awards 2024
FAQ
What does a radiance serum do for the skin?
A radiance serum helps brighten the complexion, even skin tone, and restore a healthy glow. The Active Radiance Serum gently smooths skin texture and helps reduce the appearance of pigmentation, leaving skin looking clearer and more luminous.
Is this a retinol alternative serum?
Yes. This serum uses bakuchiol, a gentle plant-based alternative to retinol that helps smooth skin texture and enhance radiance without dryness or irritation, making it suitable for daily use for all skin types including menopausal and sensitive skin.
Does this serum help with pigmentation and uneven skin tone?
Yes. The formula helps reduce the appearance of pigmentation and uneven skin tone. Songyi Mushroom Extract supports a clearer complexion, while organic marine algae helps maintain skin clarity over time.
Is this serum suitable for sensitive or menopausal skin?
Yes. This fragrance-free, organic waterless formula is designed as wellness-led skincare suitable for sensitive and menopausal skin, delivering brightening benefits without harsh actives.
Is this waterless and organic serum?
Yes. This is an organic, fully waterless radiance serum made without fillers, delivering concentrated brightening and hydration as part of a clean beauty routine suitable for all skin types including reactive skin.
Is this radiance serum fragrance-free?
Yes. This serum is free from synthetic fragrance and essential oils. Beautifully scented with a delicate aroma that comes naturally from the organic raw botanical and biotech ingredients used in the formula, allowing even sensitive or menopausal skin to enjoy the subtle scent of nature without irritation.
Scent
Indulge your senses in the delicate, natural notes of sweet botanicals – scented only by raw, botanical ingredients. This waterless skincare formula is fragrance free, essential oils and parfum free. Suitable for sensitive and reactive skin, including menopausal skin.
Made For & How To Use
Dull, pigmentation-prone and age-positive skin
Formulated with clinically studied organic marine algae, this serum works at a deeper level to help regulate excess melanin activity, supporting a more even-looking complexion over time. By helping defend the skin against oxidative stress and environmental factors known to contribute to pigmentation, it supports visibly brighter, smoother, and more refined skin with continued use.
For clear, balanced skin (acne-prone, combination, oily)
Designed to restore balance without clogging pores, this lightweight, non-comedogenic formula helps support clearer-looking skin and refined texture. Its calming, anti-inflammatory properties help reduce the appearance of redness while delivering hydration that feels breathable rather than heavy, making it suitable for oily and blemish-prone skin as well as sensitive skin.
Created as organic, waterless skincare, this fragrance-free serum is suitable for all skin types, including sensitive and menopausal skin. Ideal for those seeking radiant, balanced skin through wellness-led skincare, without harsh actives or synthetic fragrance.
How to use
Apply morning and evening to cleansed skin, before moisturiser. Smooth 4 – 5 drops over the face and neck, pressing gently until absorbed. As a waterless serum, a small amount delivers concentrated care to support radiance, skin comfort, and overall skin vitality.
Ingredients
Organic Grape Oil*, Organic Tea (Camellia) Oil*, Organic Jojoba Oil*, Organic Sunflower Oil*, Bakuchiol, Organic Sea Buckthorn Fruit Co2 Extract*, Organic Amaranth Seed Co2 Extract*, Organic Raspberry Seed Co2 Extract*, Natural Vitamin E Oil, Prickly Pear Fruit Extract, Songyi Muchroom Extract, Papaya Fruit Ferment Extract, Organic Brown Algae Extract*, Papaya Seed Oil, Equadorian Rose Extract, Microalgae Extract.
*Certified Organically Grown Ingredient
Where possible, we choose raw ingredients that are certified organically grown and approved to recognised standards such as COSMOS and the Soil Association. Our formulations prioritise organic integrity, purity, and responsible sourcing, even where final product certification is not held.
Amy –
I love how hydrating this is for my menopausal skin, which can be all kinds of things right now—dry, oily in patches, dehydrated, and breakout-prone. This serum nourishes my skin; I can visibly see smoother lines and the glow it gives me.
kathryn –
Stunning, so calming and hydrating. Leaves a lovely glow. Will buy again
Claudette Forman –
I’ve recently used this serum & it is such a lovely product. My skin is left glowing & soft but never oily.
Monica –
You know you’ve found something special when you run out of the product and your skin is not happy! This serum makes my skin feel so soft when I wake up. Smells lush, goes on so smooth, silky, and makes my skin glow.
Lori –
I wouldn’t go a day without this serum. I love the feel of it, very lux and silky! I believe it helps prevent fine lines and helps my pigmentation. Plus, I love the glow it gives after applying.
Mollie –
Great product. I recently tried it with the face mist and am already loving the results. It seems like a perfect match for my hormonal and very dry skin. It’s hydrating, silky, and improves my lines. 5 stars 🙂
Mel –
This is now a firm favourite of mine. It’s a bit of luxury for my skin. Smells divine, absorbs so nicely, leaves the skin silky smooth without any silicones. I didn’t know that natural skin care can be as fun and work so hard. I get so many compliments on my skin 🙂
Drew –
To start off I love that the product has such a luxurious sustainable packaging! The scent is delicately gorgeous. I’ve noticed that after using the product for 2 weeks, my skin has definitely brightened and looks much smoother, fresher and happier, more refined. It truly does bring natural glow up. Well done Vemel!
Wilma –
Love this so much such a great overnight treatment! I’m a runner living in Sweden, exposed to all kinds of weather, and this serum keeps my skin glowing and hydrated no matter the season. Stunning scent and packaging, too!
Laura Marie –
Gorgeous serum leaves the skin feeling soft and a beautiful glow ✨️
Lucy –
Truly the best serum I’ve ever used. It’s rich enough for my dry, mature skin, yet it never feels too oily. I pair it daily with the face mist – it absorbs beautifully, smells divine, and leaves my skin soft and glowing. It feels like a silky superfood layer, without any of the silicones. Just pure goodness.
Abigail –
I love this product! I have rosacea so my skin is sensitive and easily irritated. This glowing serum is calming, while making my skin soft and radiant. Most skincare I buy often leave me with redness and stinging! But not this one. I’m glad to finally find the one!
Luna –
I decided to give Vemel a go as I’m preganat and trying to move into less toxic skincare. Agi was fab in my consultation and chose the perfect products for me! I have combination skin so Agi recommended this serum together with collagen boosting cream and I love them! My skin absorbs it easily, without the greasy feel and the products seem like a superfood for my skin. Literally, it’s glowing!
Lucy D’Odorico –
Best day serum I have tried so far, it absorbs beautifully and nourishes the skin without leaving it greasy. My 49 year old skin has definitely improved in both texture and clarity, feeling and looking smoother after only two weeks use. A lovely, natural and ultra effective product.
Sarah –
I had an extensive consultation with Agi! Her knowledge, kindness and advice is priceless. Never came across a brand which offered so much time and understanding for my 63 year old problematic skin. It’s been 3 weeks into my new routine with this serum, cleansing oil and vitamin face butter. My skin is less red, angry, less dry, looks smoother and almost glowing again. Finally I’ve lost the grey dull looking appearance. Thank you so much Agi!
Lori –
Love this serum. I’m 43 and struggle with hormonal breakouts so I was reluctant to apply oil to my face. As I struggle with dry and oily patches I had a consultation with Agi who explained that I still need to hydrate my skin and that this serum will also help my oily patches. And it did! Its been 3 weeks since my new routine and my skin is visibly clearer, less dry, oily patches are gone and summer glow is on! Couldn’t be happier 😊 thank you Agi! Xx
Christiana Demetriou –
As a Face Yoga teacher, I want to walk my talk, and therefore maintaining healthy, glowing skin is essential for me. I’ve been using the Active Radiance Serum for the past couple of weeks, and I’m thrilled with the results! This serum has noticeably improved the brightness and hydration levels of my skin, and it’s become a staple in my skincare routine. I’ve started recommending it to my Face Yoga clients as well. Its natural ingredients align perfectly with my holistic approach to skincare, and I love knowing that I’m nourishing my skin with a pure, sustainable and cruelty-free product. I highly recommend giving this serum a try!
Tessa –
I’ve used this serum for 9 months now and its completely changed my skin for the better! My face is so smooth I hardly wear foundation anymore. I have combination skin so always struggled with dry and oily patches, Vemel products really sorted my skin out and evened out my complexion.
Karen –
I love what this serum brings to my routine. I wanted something natural and not greasy to wear under my make-up. This serum is very light, absorbs well and doesn’t leave any residue behind. My skin feels soft and hydrated throughout the day. I also love the cleanser and how well it cleans my skin.
Anne-Laure –
Again another winner! Vemel is now my “go to brand” for such natural and effective products with the right texture for my “difficult” skin!
Ellie –
Thank you for making such a beautiful product. My skin is extremely sensitive yet this serum didn’t cause any inflammation and my skin is already so much more hydrated.
Ivona –
Wonderful serum, improved my complexion, my skin is softer, smoother and glowing. On my 3rd bottle already ❤️
Janice –
I’m in my 40’s and I have combination skin which gets very dry with oily patches during winter. Obviously I was cautious of applying oil onto oily parts of my skin (forehead and nose) but after my consultation with Agi, which was brilliant by the way, I understood that if using the right products I can moisturise my skin without causing it to break out. This serum is truly amaizng, my skin looks so much healthier now, balanced and suprisisngly problem free, no breakouts!
I only wish I’d found this brand sooner. Thank you Agi x
Olivia –
I have always been in love with skincare, tried everything from most known brands to natural-organic brands, and this is defenitely the one! My skin felt lighter, brighter and has a lovely glow to it. I work in a hospital, so the dry air conditioned environment really dry’s my skin out.
Elle –
This serum is without a doubt the best I’ve ever tried. Have to agree with the others on this one; this product is beautiful. Leaves my skin perfectly soft, hydrated and dewy looking.
Debbie –
sunshine in a bottle! Feels so fresh, glides on your skin leaving a glow like no other I’ve tried.
Les –
Acne and oils don’t mix well? Not with this serum. I was reluctant to try this oil based serum since my skin breaks out easily, but Agi was so reassuring when discussing my skin concerns that I decided to give it a go, I can’t look back! Agi explained that acne prone skin can get very dehydrated when wrong products are used. I invested in the whole new routine cleansing oil, active serum and daily face butter and my skin hasn’t been so soft and glowing since the lockdown. Amazing products and customer service.
Peter –
I’ve been using the Vemel products for 4 weeks. I have to say the age repair eye and lip cream is my absolute fave. The texture glides beautifully on the skin under the eye without any pull, with the help of the applicator too.
My skin feels refreshed and moisturised and I’ve really noticed the difference of a brighter eye area in the mornings after applying before bed.
As a performer I often have two shows a day so using the No.1 Cleansing oil after the first performance to get rid of any makeup and dirt and then applying some of the silky Active Radiance Serum and the eye cream before the second show just makes me feel so fresh and ready for the stage. Gorgeous products.
Hollie –
Can’t recommend this products enough. I have a sensitive skin so I am always worried when introducing new skincare. This was recommended by a friend, results are incredible! x
Sam –
Glowing results! Can’t believe how light and fast absorbing this serum is, yet it feels like such a powerful product. My skin feels and looks great. Super exciting effects for someone like me, who doesn’t like fragrance.
Brenda H –
Love this serum. Love it, love it, love it!!!! So silky and just feels incredibly luxurious. Can’t recommend highly enough!
Joanna –
This serum is truly amazing, I could see the difference in my skin after only a few days. After using on my skin for a week it has evened out my skin tone, my skin feels hydrated, plumper and healthy. It sinks in and is not at all greasy. I usually use Elemis or Natura Bisse but this is by far the best serum I have used. This is my first Vemel product but I will be trying more. Thank you Vemel, I wished I had found the brand sooner and would definitely recommend.
Lisa –
After swapping from another brand, I’ve got to say I’m in love with Vemel skincare. This serum in particular works really well for my sensitive skin. It makes my skin feel hydrated, plumped and truly glowing. Love, love, love x
Jill –
Fabulous serum! I have been using it for only 3 weeks but what a difference it’s made to my skin. My wrinkles are softer, dry patches on my face completely gone and my skin is truly glowing, Happy customer 🙂
Amy –
This serum has changed my skin. I love that it’s so natural, hydrates my skin really well, I can actually wear it underneath my make-up. Well suited for my sensitive skin.
Suzanne –
I love the softness of this serum, my skin feels really nice and glowing. I have noticed my skin is so much firmer, huge improvement in my complexation. This is one product I can’t be without 🙂
Mrs Rachel Parker –
I received this as a substantial sample in my package and wow ! I adore it. Its so silky and softening under the face butter. Really lovely to have no fragrance! I will be ordering this in full size. My skin is quite dehydrated and can be reactive and this just felt delicious on it.
Jane –
Really lovely product. I use it day and night with Daily Butter and my skin couldn’t be happier. It feels soft, hydrated and most of all healthy glow!
Jenny –
This is a gorgeous serum, it’s light and soaks into skin quickly. Leaves skin feeling moisturised and protected. Makes my skin feel calm and radiant. I also really love that it is essential oil free as I have sensitive reactive skin. ❤️
Elizabeth –
My skin looooves this serum! Finally a natural product worth buying. It’s silky, not too heavy and gives my skin a lovely glow. Thank you Vemel.
Nicole –
So pleased with this serum. Feels amazing and gives my skin a wonderful glow.
Ashley –
My fave of Vemel products! I use it daily and my skin can’t get enough of it, never looked so fresh & radiant. In the winter I use it with daily face butter, but in the summer it’s good enough to use on its own. xx
Liesel –
I started using Vemel Waterless products after searching for a long time for an organic skincare alternative. Vemel is exactly what I’d been looking for. They are truly unique, beautiful products that make you feel as though you really are nourishing your skin. The Active Radiance Serum and face mask are a perfect combination. I always feel so pampered after I’ve used them. Agi is really knowledgeable too and has been so helpful in making recommendations for my skin type. Thank you!!
Dawn –
This serum is amazing! Since using Vemel I only need this serum under my makeup now. Gives my skin a lovely, healthy look. I haven’t been using their products long but if my skin carries on the way it is, I may even be able to give up foundation. Truly fabulous products and their customer service is the best ever.
Jennifer –
I have tried so many serums and this is by far the best there is! I used to use Clarins Double Serum but this is so much better and half the price!
It leaves my skin so radiant, soft and smooth. I love the texture to, it’s silky but not too heavy.
Hannah –
I love Active Radiance Serum. It’s fab for my oily, blemish prone skin. I have gone from using so many products to just this…until I couldn’t wait to try another Vemel product and added in the Vitamin Rich Face Butter so I now use that morning and this serum eve. It saves so, so much time and is amazing for my skin; I’m glowing. I found this brand when I was looking for natural, organic, non toxic skincare and I love they are also waterless and so pure as well as plastic free and environmentally friendly. Agi, the lady behind it, is so lovely and will advise which products are best for your skin. Thanks for creating such an amazing brand and products 🙂
Wendy Harrison –
I love this serum! Makes my skin feel dewy and younger both with and instead of moisturiser. Not greasy and all natural. Even helps on dry elbows! Definitely recommend this.
Wiesia –
Brilliant serum! I love everything about it. The fact it’s so eco-friendly, the smell, how natural it is and how great it makes my skin feel. It sinks in very quickly and you don’t need at lot which makes it last quite a while. I wholeheartedly recommend this product.
Sharon Bonfield –
This serum is my absolute favourite from the whole Vemel range. I’m totally addicted! It makes my skin feel instantly hydrated and so healthy. Over time I’ve noticed my skin is plumper and more radiant. Knowing all the ingredients are natural makes it a winning product. Thank you Vemel, I’m so glad I found this product.
Colette Webb –
I have been using this serum for a few weeks and it has made a noticeable difference to my sensitive, hormonal and 40yr old skin. It has plumped my skin, it has improved the texture and appearance of my skin too. I’m totally in love. It sinks into my skin leaving no greasiness and it’s perfect as a makeup primer for a smooth finish. I love using as my lip balm too. This is an absolute winner! A must try! Thank you Vemel.